Foodexpo Vietnam 2025: Made in Vietnam-Designed for the World

At Foodexpo Vietnam 2025, Rita Food & Drink Co., Ltd proudly introduces its new OEM Hub in Ho Chi Minh City, a dynamic center dedicated to creating world-class beverage solutions for global brands. With state-of-the-art facilities, flexible production capabilities, and creative design expertise, Rita is redefining what it means to be “Made in Vietnam” — innovative, reliable, and ready for the world.

Opening — Vietnam’s Home Base for Global Beverage Creation

At Foodexpo Vietnam 2025, Rita Food & Drink Co., Ltd invites international buyers, distributors, and private-label owners to experience Vietnam’s beverage industry at its source. Taking place from November 12–15, 2025 at SECC, Ho Chi Minh City (Booth MV9.MV11), Rita transforms its home-field presence into a complete OEM/ODM hub—where global partners can see firsthand how Vietnam’s tropical fruits become shelf-ready beverages for markets around the world.

This year’s theme, “Made in Vietnam, Designed for the World,” reflects a clear message: Rita is not just a manufacturer—it’s a strategic development partner for brands seeking flavor innovation, cost efficiency, and operational transparency. With its headquarters minutes from the show venue and factories close to Vietnam’s richest fruit belts, Rita turns proximity into performance.

For beverage professionals planning 2026 product portfolios, Foodexpo is the best moment to connect directly with the source—shorter cycles, lower risk, and higher confidence from idea to shipment.

Key Takeaways — Why Visit Rita at Foodexpo 2025

Home-Base Showcase: Located near farms, R&D, and component partners—accelerating product turnaround and reducing logistics cost.
Comprehensive Portfolio: Ria NFC sleek-can series, coconut twists, aloe vera with pulp, iced Americano (classic & citrus), and Bici Bici with nata de coco.
Hands-On Services: Label workshop, format bar, freight optimization, and factory visit planning.
Event Details: November 12–15, 2025 | SECC, Ho Chi Minh City | Booth MV9.MV11.
Outcome: A clear, credible roadmap from sampling to shipment—ready for your 2026 assortment refresh.

Vietnam: The Smart Supply Base for Global Beverage Brands

Vietnam’s geography is a natural advantage. The Mekong Delta, Ben Tre’s coconut groves, and Central Highlands orchards together produce a constant supply of tropical fruits—mango, guava, soursop, aloe, passion fruit, and more. This diversity enables Rita to maintain steady raw-material access and year-round flavor consistency.

But sourcing is only the beginning. Rita integrates modern processing, R&D agility, and export discipline to turn agricultural abundance into commercial opportunity. The result: products that are flavorful, cost-competitive, and dependable in global logistics.

For buyers, Vietnam offers three compelling advantages:

Cost Efficiency: Lower input and operational costs enable competitive pricing across formats.
Supply Reliability: Proximity between farms and factory minimizes quality loss.
Manufacturing Expertise: Decades of export experience to 100+ markets ensure documentation and compliance readiness.

The OEM/ODM Experience — A Transparent and Traceable System

Rita’s OEM/ODM model at Foodexpo demonstrates how collaboration can move at the speed of trust. Each step—from concept briefing to pre-shipment QC—is open for review, measurable, and traceable.

Step 1: Taste Lab — From Concept to Flavor Reality

At the show’s Taste Lab, visitors can define brix targets, acidity balance, aroma intensity, and pulp level. Multiple variants are prepared for comparison on-site—standard sweetness, light, and zero-added-sugar. This fast sensory iteration lets teams finalize preferred flavor profiles before leaving the booth.

Step 2: Label Workshop — Design that Speaks the Market

The Label Workshop allows buyers to explore dieline templates, typography, claim hierarchy, and bilingual copy. Rita’s design team ensures visual harmony between SKUs while adjusting for local consumer preferences. Want Chinese, English, or Arabic packaging? Rita provides artwork localization with compliance-checked layouts.

Step 3: Format Bar — Feel the Form, Not Just See It

Choose from multiple formats:

Sleek cans (250–500 ml) for on-the-go consumption.
290 ml glass bottles for premium retail or café positioning.
PET families (330 ml–2 L) for supermarkets, family packs, and foodservice.

Visitors can hold the actual can or bottle, feel surface textures, test cap closures, and evaluate ergonomics before finalizing their format strategy.

Step 4: Launch Desk — Turning Decisions into Deliverables

At the Launch Desk, Rita’s export team helps define MOQs, routing options, port selection, and reorder cadence. Freight engineering sessions identify the most cost-efficient carton and pallet configurations, lowering landed cost per unit.
By show’s end, buyers can leave with a draft 12-month project calendar—including sampling, pilot run, and shipment milestones.

Portfolio Deep Dive — What’s on Display at MV9.MV11

Ria NFC Juice Drink (320 ml Sleek Can)

A flagship line built on the philosophy “From Farm to Can”, this collection introduces new products crafted with care and creativity. Featuring NFC juices in mango, guava, and soursop flavors, each drink captures the authentic fruit character with balanced sweetness and a naturally smooth pulp texture. The minimalist design paired with a metallic sheen highlights premium quality, enhancing shelf visibility and making it a standout choice for international markets.

From Farm to Can Concepts

A storytelling platform for retailers who want authenticity. Each SKU highlights origin stories—farmers, harvest moments, and processing transparency—ideal for retail media or D2C storytelling.

Bici Bici with Nata de Coco

The fun, social-ready drink line with visible nata cubes. Youthful, vibrant, and camera-friendly, Bici Bici offers flavors like strawberry, lychee, and mango, appealing to Gen Z and family shoppers alike.

Iced Americano Range

A crisp coffee lineup tailored for tropical markets. Options include Classic Black, Lemon, Orange, and Passion Fruit. The design fuses café aesthetics with portability, inviting new drink occasions—from morning commutes to afternoon breaks.

Coconut Water + Twists

Rooted in Ben Tre’s coconut heritage, these blends—Matcha, Lychee, and Pineapple—bring modernity to a traditional base. The result: creamy yet refreshing hydration that fits both domestic and export markets.

Why Foodexpo Vietnam Matters

Foodexpo is Vietnam’s largest trade show for food and beverage innovation, and Rita treats it as both a national stage and an international gateway. The event attracts importers from Asia, the Middle East, and Europe who want to understand where Vietnam’s beverage supply chain truly begins.

At Booth MV9.MV11, visitors can trace the journey from orchard to factory, from concept brief to commercial SKU. For global partners, this visibility means confidence—knowing that the OEM/ODM partner they choose is capable of scale, traceability, and on-time delivery.

Freight Engineering — Reducing Cost, Protecting Margins

Rita’s logistics specialists reverse-engineer freight plans based on your target landed cost.
Key optimization levers include:

Carton Count Optimization: Maximizing fill rate without exceeding weight thresholds.
Pallet Pattern Design: Reducing empty space and improving stacking stability.
Container Mix Planning: Balancing SKUs to minimize deadweight and prevent damage.

By integrating logistics early in the OEM process, Rita protects both margin and timeline, ensuring that beautiful design is matched by equally disciplined execution

Sustainability You Can Brief to Consumers

Sustainability at Rita goes beyond manufacturing—it is embedded in design, material choice, and storytelling.

Initiatives include:

Light-gauge aluminum and recyclable PET materials.
Transition to tethered caps aligned with European and ASEAN regulations.
QR-ready labels for traceability and consumer engagement.
Support for carbon-optimized logistics via route consolidation.

These efforts enable retailers and brand owners to confidently communicate environmental responsibility to end consumers without greenwashing.

Factory Visit Extensions — Turning the Expo into a Supply Tour

Being headquartered in Di An- Ho Chi Minh, Rita extends the Foodexpo experience with guided factory visits. Buyers can observe production lines, QC processes, and cold-chain logistics in operation.

Seeing production up close allows commercial teams to brief their internal stakeholders with clarity:

Finance teams see transparent costing.
Marketing teams understand storytelling potential.
QA teams review traceability systems.

This combination of expo + factory immersion gives partners full confidence in scaling Vietnam-made beverage programs.

Case Study — The Vietnam Pilot that Scaled

During Foodexpo 2024, a regional retail group approached Rita to create a six-SKU summer lineup featuring tropical fruit and café refreshers. Within one day, tasting sessions determined preferred brix curves for Mango, Guava, and Soursop NFC juices, along with Aloe Lychee, Coco Matcha, and Iced Americano Lemon.

The label workshop finalized claim hierarchy (“Tropical Origin,” “Ready to Drink”) and bilingual copy. Artwork and dielines were delivered within a week, enabling immediate sample approvals. By April, the pilot shipped; by June, it was on shelves with digital content kits (packshots, lifestyle images, and stop-motion pour videos).

Results? The pilot achieved double-digit sales growth over baseline, leading to national rollout with two new seasonal LTOs—proof that proximity and agility pay off.

Operational Excellence — Predictable, Measurable, Scalable

Rita’s operational backbone rests on four pillars:

Quality Systems: Raw-material inspections, process controls, and finished-goods audits ensure flavor and stability.
Component Partnerships: Trusted suppliers for cans, bottles, caps, and sleeves prevent stockouts.
Documentation Discipline: Export paperwork, QC reports, and product certificates available in bilingual formats.
Timeline Management: Defined gates for tasting, artwork, component confirmation, and shipment—so projects move on schedule.

For buyers balancing multiple SKUs or regions, this structure ensures no surprises and no downtime.

Design and Marketing Support — Ready for Global Launch

Rita offers partners a suite of design and content services aligned with modern retail needs:

Shelf visualization and 3D mockups for internal buy-in.
Packshot and lifestyle photography.
Video loops showing pour, pulp, or fizz effects.
E-commerce image packs tailored to local platform specifications.

This marketing-ready support means brands can go live quickly across physical and digital shelves, maintaining consistency from Vietnam to the world.

De-Risking the Partnership

Component Security: Multiple sources for critical parts (caps, sleeves, cartons).
Flavor Fatigue Mitigation: Planned LTOs maintain excitement without rebranding.
Freight Volatility: Optimized loading and routing protect landed cost.
Approval Efficiency: Bilingual documentation accelerates internal reviews.

Each of these safeguards is built into Rita’s project management playbook—reducing uncertainty and ensuring reliable market launches.

Show Information

Dates: November 12–15, 2025
City: Ho Chi Minh City, Vietnam
Venue: Saigon Exhibition & Convention Center (SECC)
Booths: MV9.MV11

FAQs — Foodexpo Vietnam 2025

Q1: Can we include a factory visit in our schedule?

A: Yes. Rita arranges transportation and timing around your exhibition agenda for seamless coordination.

Q2: What’s the typical timeline from tasting to shipment?

A: Once artwork and components are approved, production begins within weeks—timelines vary by packaging format.

Q3: Do you offer exclusivity by market or channel?

A: Yes. Rita can structure exclusivity agreements to protect your brand investment.

Q4: Which export documents are provided?

A: Standard export documents plus any market-specific certifications requested.

Q5: Can Rita design a sub-brand system across sizes?

A: Absolutely. Our design team develops cohesive architectures for multi-size rollouts—from single cans to PET family packs.